As I mentioned in my ‘Purpose 2015’ review, many decades ago the American industrialist Henry Ford noted that a business should be “an instrument of service rather than a machine for making money”, and yet businesses with real purpose seem to be few and far between. We Are Harper seems to be one of those rarities; an organisation with great style, true purpose, and a determination to tread lightly, live consciously and spread the word.
The range of men’s clothing from We Are Harper includes soft, bamboo-cotton T-shirts in a range of colours, stylish black and white tank tops or racer-back tops, and baseball caps; all are beautifully made and available online. I say this not to advertise particular products, but because it’s great to see a slowly-growing range of high-quality products that someone has sourced ethically, thinking about every step in the supply chain from raw materials to production to transport and, in fact, right through to end-of-life when clothing might be recycled or simply composted.
All of the Harper range feature the small red heart logo, since to Kevin “wearing your heart on your sleeve signifies that you value quality, comfortable products that respect the communities we operate in and the planet we all share.”
The Harper shirts are certified by the Fair Wear Foundation (FWF), an independent, non-profit organisation that works with companies and factories to improve labour conditions for garment workers. To be affiliated with the FWF manufacturers must comply with the eight labour standards that form the core of the Code of Labour Practices, including no child labour, living wages and freedom of association. Although Kevin looked at having shirts made in Australia, he says pragmatically that “high labour charges mean they wouldn’t be affordable for most people, so for now it's best to use certified quality manufacturers overseas to give us a level of certainty about the impacts and conditions throughout production.”
Kevin loves the feel of the shirts, saying that they are “way softer than regular cotton, and the anti-bacterial nature of the material helps reduce odour”. The first range of T-shirts is 70% bamboo and 30% organic cotton. Kevin explains that bamboo “is technically a grass and the fastest growing plant in the world, takes up less space than other crops, doesn’t require fertilisers, absorbs more carbon dioxide and uses way less water and much less land to produce.”
So, what are you waiting for, guys (and gals)? Have a look at the We Are Harper site, examine their ethical, social and environmental objectives, decide to make more conscious decisions about the products you purchase, and look good wearing your (very stylish) heart on your sleeve!